Dress To Impress (DTI), created by the Dress To Impress Group and led by developer Gigi, remains one of the most culturally significant and commercially successful experiences on the Roblox platform. With over 7 billion total visits since its launch in late 2023, the game's simple yet brilliant premise—creating outfits based on a theme under a time limit, then competing for player votes—has created a hyper-competitive, trend-driven fashion economy. As of late 2025, the game is heavily focused on its Winter Update, celebrating its two-year anniversary, and continuing its strategy of massive content drops and high-profile influencer collaborations.

The Two-Year Anniversary Milestone (October - December 2025)

The latter half of 2025 marked the game's second anniversary, an event celebrated with exclusive rewards and codes that fueled massive player engagement.

H3: Anniversary Codes and Collectibles

To celebrate two years of dominance, DTI released limited-edition codes in the latter part of the year. These included:

• 2YEARS: Rewarding players with an exclusive Anniversary dress.
• 2GETHER: Granting the "Classic DTI Doll" collectible.

These codes, along with others tied to community events and partnerships (like RDC2025 rewards), served as free, high-value cosmetic incentives that encouraged both new and returning players to log in and participate in the ongoing events.

The RDC 2025 Integration

The game maintained its connection to the official Roblox developer community, releasing the RDC2025 code which unlocked a lanyard and pearl skirt accessory set. This confirmed the game's status as a key pillar in the Roblox ecosystem and showcased its continuous support for platform-wide events.

The Current Seasonal Focus: Winter Update

The biggest news in December 2025 is the full rollout of the annual Winter Update, which fundamentally transforms the game environment and introduces hundreds of new items.

New Features and Seasonal Currency

The Winter Update (which officially began rolling out in mid-December) introduced a new layer of festive content:

• The Advent Calendar: The return of the popular system, offering 15 daily gifts to players, culminating in a special bonus reward.
• Snowflake Currency: A new, temporary seasonal currency introduced for the event. This currency allows players to purchase exclusive new items as well as cosmetics from the previous Winter 2024 Advent Calendar.
• Lobby Transformation: The main lobby and dressing room areas were entirely re-skinned with a festive, snowy, and cozy theme.

H4: The Massive Item Drop

This update typically involves one of the largest seasonal item drops of the year, providing players with fresh options for the runway.

• The update included 63 total items, including 8 new hairs, 12 new makeup looks, and a rotating Weekly Boutique of limited items.
• The update also focused on Quality of Life (QoL), specifically revamping the Dressing Booth UI for easier navigation and adding the ability to save hair combos for quicker access.

The Competitive Core and Gameplay Loop

The central gameplay mechanic—dressing for a theme—requires speed, creativity, and the acquisition of a vast, versatile wardrobe.

The Race Against the Clock

Players are given less than five minutes to select clothes, accessories, makeup, and patterns to match a specific, randomly generated theme (e.g., "K-Pop," "Sci-Fi," "Spoiled Rotten," "Sunrise or Sunset"). The pressure of the time limit combined with the breadth of items drives the game's competitive edge.

Voting and Ranking System

The competitive cycle is maintained by the voting system, where players rank outfits on a five-star scale based on how well they match the theme. Achieving Top 3 spots on the podium grants large experience bonuses, helping players rise through the ranks to unlock more basic wardrobe items and in-game cash. This continuous loop encourages dedicated play to expand the wardrobe's options.

Creator Collaborations and Future Trajectory

DTI’s success is partly driven by its keen integration with the wider content creator community, which keeps the game in the spotlight.

Influencer Endorsement and Codes

The game frequently collaborates with major Roblox influencers, resulting in limited-time custom items unlocked via exclusive codes. Examples from the 2025 cycle included codes named after popular creators like KREEK (Bear hat) and MEGANPLAYSBOOTS (Sparkly boots). These codes incentivize players to follow creators, linking the game directly to social media trends.

H4: The Continued Focus on IP

While known for its Charli XCX collaboration in 2024, the game continues to integrate celebrity and media IP (e.g., the Wicked-themed items earlier in 2025), ensuring that DTI remains culturally relevant and attractive to a broad audience. The focus is always on providing the most robust customization tools to allow players to create looks for any current theme or aesthetic.